Great events start with great invitations, and great invitations deserve even better automation. In this session we’ll explore how Salesforce CRM and Salesforce Marketing Cloud can work together to create an end-to-end event registration experience with no heavy development skills required. Using a simple event data model in Salesforce and the engagement power of Marketing Cloud, we’ll encourage the attendee journey from the first invite to converted registration and post-event follow-up. The result is a scalable framework that keeps event management where it belongs – in your CRM – while Marketing Cloud powers the communications that fill the room. Attendees will leave with a practical blueprint for building their own integrated event process using approachable, admin-friendly tools that deliver powerful results.
