In 2019 I walked away from a job that was making me miserable.
At the time I was running Marketing and Sales Operations for a 200+ person cybersecurity startup across seven time zones. After years of doing the role solo and dealing with a toxic environment, I decided life was too short to keep going down that path.
During my resignation call with HR, I told them something simple: it would probably take six months to replace someone with my Marketing Operations and Pardot expertise. The good news? I had already started my consultancy and would happily train my replacement.
That same week I signed my first contract for 10 hours per week at three times my previous hourly rate.
That moment became the foundation of my consulting business.
In this session, I’ll share how my consultancy grew entirely through relationships and referrals for the first five years, how community conferences changed the trajectory of my business, and how I now balance direct clients, partner work, retainers, and project engagements.
If you’ve ever wondered whether you could build something of your own in the Salesforce ecosystem, this session will show you what that path can actually look like.