Many nonprofits are moving to the new Salesforce Nonprofit Cloud (NPC) to grow and keep better track of their supporters. Marketing Cloud Account Engagement (MCAE) is a tool that is often paired together as a solution for organizations looking to minimize and streamline their systems. Whether you are coming from NPSP or another CRM, MCAE brings new possibilities for existing clients and those replacing legacy marketing email solutions with email and outreach. After the initial configuration, organizations don’t have the time, staffing, or training to take it to the next level. As a result, valuable data sits unused, and messages don’t always reach people in the most effective way.
You have the data in Salesforce, and you have the tools to set up your marketing team with exciting new pipelines of data for their outreach efforts. Go from a quick start implementation, where marketing is doing no better than before, to handing them the keys to a robust garden of data for them to utilize in ways they have only dreamed of. NPC has everything you need, come for a journey where we see how to enable MCAE to better segment and utilize this information.