Your AI investments are only as good as the data feeding them. This session explores how duplicate and dirty data undermines Einstein GPT, Agentforce, and other AI features in Salesforce — causing conflicting responses, skewed analytics, and eroded user trust. Learn a practical 4-week framework to diagnose data quality issues, prevent new duplicates at every entry point, clean up existing records, and build sustainable processes. Includes a live demo of duplicate detection and smart cleanup of duplicates and bad data.